Bobs Musings

The first rule of business is that if your target clients don’t know where your business is on a map, you probably won’t get the recognition you deserve. A map illustration is becoming a popular way of showing potential clients on where you are located, but do so in a fun method.

The legend is the most important part of your map. Without it, you wouldn’t be able to have a map in the first place! The legend details what the symbols and various shapes you use in the illustration actually mean. That way you don’t have to make your illustration messy with labels and other captioning. A short and to the point legend always makes for a great map.

It is recommended that you pick a specific set of colors to work with before having your illustration designed. If your illustration uses too many colors, or is not color coded at all, viewers will not know how to read it even with a legend. Assign certain colors to different key aspects of your map. Roads, for instance, might be several shades of blue while buildings could contrast with a red color.

Custom map illustrations are just another way to brand your business and to stay in the thoughts of your customers. Adorn your map illustration with a catch phrase, logo, or character design to make an impression on the viewer. Just like you would design a website with these ideas in mind, having a map illustration, whether online or in print, with these aspects will prove to be just as useful.

Maps become quickly outdated as new roads are built, buildings are destroyed, and environments change to reflect the construction of cities. It wouldn’t be uncommon to see a map only stay accurate for ten years or so. At that point in time when the map becomes obsolete, you can easily make changes to the map if your designer has provided you an editable map file. Ask what options you would have in making alterations so you can keep current.

Also consider obtaining a method of getting your map illustration out in print- but also for any website your business may be running. Integrating the illustration with your website will give you easy exposure to potentially millions of visitors. However, don’t neglect your region, and always keep printed maps and encourage clients to take them. In a sense, they act very much like business cards, only more subtle.

Closing Comments

There are many steps to go through when developing your own map illustration. Start by finding a designer that can appease your request, whether in your area or through the Internet. Many talented artists can be found using the Internet, and at affordable prices.

Learn more about architectural illustrations and aerial view maps.